MICHELLE FINLEY HECKMAN
Licensed Real Estate Agent | Marketing Director | Senior Graphic Designer | Professional Copywriter
DRE# 01428394
I have worked as a Marketing Director, Senior Graphic Designer, Copywriter, and Licensed Real Estate Agent involved in the luxury real estate market in Montecito, California, since 2005. I have a reputation for creative excellence and integrity. I develop comprehensive marketing and launch strategies to promote luxury residential, land, and equestrian estates through integrated programs. I create highly effective visual communications focused on the luxury segment of sophisticated global markets.
I have been a professional, award-winning graphic designer since 1995. Before moving to Santa Barbara, I worked as a Marketing Director for a new home developer in San Luis Obispo, where I enjoyed marketing two new home developments with over 250 homes.
I have a passion for the creative process and providing great service.
I know that making clients happy is the best marketing strategy.
I know that making clients happy is the best marketing strategy.
EDUCATION
• Harvard Business School Online; Leadership Principles Certification | March 16, 2023
• Bachelor of Arts, Communication; Professional Writing Track | November 2018
• Outstanding Graduate Honor 4.0 GPA | May 2019
Southern New Hampshire University | Online University
• Associate of Arts, General; Journalism Emphasis | December 2004
Cuesta Community College | San Luis Obispo, CA
• State of California Licensed Real Estate Salesperson, CalDRE# 01428394 | Since September 2004
• Bachelor of Arts, Communication; Professional Writing Track | November 2018
• Outstanding Graduate Honor 4.0 GPA | May 2019
Southern New Hampshire University | Online University
• Associate of Arts, General; Journalism Emphasis | December 2004
Cuesta Community College | San Luis Obispo, CA
• State of California Licensed Real Estate Salesperson, CalDRE# 01428394 | Since September 2004
MY SERVICES OFFERED
REAL ESTATE SERVICES
DRE#01428394
+ MLS Input
+ MLS & Website Copywriting
+ Comparative Marketing Analysis Reports
+ Listing Presentations
DRE#01428394
+ MLS Input
+ MLS & Website Copywriting
+ Comparative Marketing Analysis Reports
+ Listing Presentations
MARKETING & ADVERTISING
+ Comprehensive Marketing Plans & Budgets
+ Copywriting
+ Advertising Design
+ Direct Mail
+ Logos
+ Business Cards
+ Copywriting
+ Advertising Design
+ Direct Mail
+ Logos
+ Business Cards
CORPORATE COMMUNICATIONS
+ Annual Report Design
+ Press Releases
+ Articles
+ Speech Writing
+ Newsletters
+ PowerPoint Presentations
+ Press Releases
+ Articles
+ Speech Writing
+ Newsletters
+ PowerPoint Presentations
DIGITAL MARKETING
+ Website Development & Backend Maintenance (Not Web Design)
+ Eblasts
+ Social Media
+ Blog Content & Maintenance
+ Eblasts
+ Social Media
+ Blog Content & Maintenance
MY PROFESSIONAL AWARDS
2023 AAF Coastal California Competition Awards (American Advertising Federation)
Bronze Award | 2022 Digital Listing Presentation for the Perkins Group of Compass
(2) 2022 AAF Coastal California Competition Awards
Bronze Award | Rancho San Marcos 44-pg Property Brochure For Suzanne Perkins
Bronze Award | Yearbook Cover Design For Roosevelt Elementary School 2020-2021
Bronze Award | 2022 Digital Listing Presentation for the Perkins Group of Compass
(2) 2022 AAF Coastal California Competition Awards
Bronze Award | Rancho San Marcos 44-pg Property Brochure For Suzanne Perkins
Bronze Award | Yearbook Cover Design For Roosevelt Elementary School 2020-2021
(4) 2021 AAF Coastal California Competition Awards
Silver Award | 4305 Marina Drive 32-Pg Property Brochure For Suzanne Perkins
Bronze Award | Magazine Advertising Two-Pg Ad 4305 Marina Drive
Bronze Award | Magazine Advertising Full-Pg 4305 Marina Drive
Bronze Award | Logo Design 4305 Marina Drive
(3) 2020 AAF Coastal California Competition Awards
Silver Award | Rancho San Carlos 32-Pg Property Brochure For Suzanne Perkins
Bronze Award | Outdoor Poster Design For Roosevelt Elementary School
2019 AAF Coastal California Competition
Bronze Award | Magazine Advertising For Suzanne Perkins - 154 Million in Sales
2018 AAF Coastal California Competition Award
Bronze Award | Magazine Advertising For Suzanne Perkins - Contemporary Balinese Estate
Silver Award | 4305 Marina Drive 32-Pg Property Brochure For Suzanne Perkins
Bronze Award | Magazine Advertising Two-Pg Ad 4305 Marina Drive
Bronze Award | Magazine Advertising Full-Pg 4305 Marina Drive
Bronze Award | Logo Design 4305 Marina Drive
(3) 2020 AAF Coastal California Competition Awards
Silver Award | Rancho San Carlos 32-Pg Property Brochure For Suzanne Perkins
Bronze Award | Outdoor Poster Design For Roosevelt Elementary School
2019 AAF Coastal California Competition
Bronze Award | Magazine Advertising For Suzanne Perkins - 154 Million in Sales
2018 AAF Coastal California Competition Award
Bronze Award | Magazine Advertising For Suzanne Perkins - Contemporary Balinese Estate
2017 AAF Coastal California Competition Award
Bronze Award | Magazine Advertising For Suzanne Perkins - Sycamore Valley Ranch (Neverland)
2004 Ad Score Publication Research | Advertising Excellence Award | Advance Cutting Systems Brochure
2002 1st Place in Warwick Publishing’s Dalton Pen National Awards | EBSCO Story (Annual Report)
2001 1st Place in I.A.B.C. Crystal Quill Awards | EBSCO Story (Annual Report)
2001 Award of Merit in I.A.B.C. Crystal Quill Awards | The Bugle (Monthly Corporate Magazine)
2000 Award of Distinction in I.A.B.C. Crystal Quill Awards | The Bugle (Monthly Corporate Magazine)
1994 Jefferson State Pioneer Newspaper Staff Award | Outstanding Achievement in Journalism
Bronze Award | Magazine Advertising For Suzanne Perkins - Sycamore Valley Ranch (Neverland)
2004 Ad Score Publication Research | Advertising Excellence Award | Advance Cutting Systems Brochure
2002 1st Place in Warwick Publishing’s Dalton Pen National Awards | EBSCO Story (Annual Report)
2001 1st Place in I.A.B.C. Crystal Quill Awards | EBSCO Story (Annual Report)
2001 Award of Merit in I.A.B.C. Crystal Quill Awards | The Bugle (Monthly Corporate Magazine)
2000 Award of Distinction in I.A.B.C. Crystal Quill Awards | The Bugle (Monthly Corporate Magazine)
1994 Jefferson State Pioneer Newspaper Staff Award | Outstanding Achievement in Journalism
ORGANIZATIONS
• Santa Barbara Women For Good Foundation, Founding Member - November 2022
• Yearbook Design & Event Signage Design - Parent Volunteer at Roosevelt Elementary School - 2015 to 2019
• Santa Barbara Association of Realtors since 2004
• National Association of Realtors since 2004
• Atascadero Chamber of Commerce, Ambassador | January 2002 - January 2005
• Birmingham American Advertising Federation, Vice President | November 1997 - May 1998
• Co-editor for The Crimson, Samford University | September 1997 - May 1998
• Editor in Chief for The Pioneer, Jefferson State Community College | September 1994 - May 1995
• Yearbook Design & Event Signage Design - Parent Volunteer at Roosevelt Elementary School - 2015 to 2019
• Santa Barbara Association of Realtors since 2004
• National Association of Realtors since 2004
• Atascadero Chamber of Commerce, Ambassador | January 2002 - January 2005
• Birmingham American Advertising Federation, Vice President | November 1997 - May 1998
• Co-editor for The Crimson, Samford University | September 1997 - May 1998
• Editor in Chief for The Pioneer, Jefferson State Community College | September 1994 - May 1995